With the continued rise of AI, it’s understandable that many freelancers are becoming increasingly concerned about losing out on work in both the short and long term.

Fear not, though, as business management platform Tide has published its latest Global Freelancer Report, revealing the freelance roles that are most in demand in the UK and around the world.

We’ll look at some of the top ones to give you an idea of which areas to focus on going into 2026, and we’ll also touch on the issue of freelancing abroad, which can have major implications for how you pay tax.

Let’s jump in.
 

Most in-demand freelance roles in the UK

According to the report, the top freelance role in the UK is that of SEO (search engine optimisation) specialist, which is all about leveraging digital analytics to boost a company’s online presence. It also helps to have a bit of marketing know-how.

Other roles on the list include graphic/web designer, copywriter, and accountant, with there being a clear emphasis on web-based skills.
 

Most in-demand freelance roles globally

While there is some overlap between the two lists, SEO specialist doesn’t take the top spot globally.

Rather, the report indicates that self-employed filmmakers are actually the most sought-after freelancers around the globe, and this is really no surprise when you consider just how ubiquitous video content is in today’s digital world.

Also on the global list are SEO specialist, graphic designer, copywriter, and photographer.
 

Can I freelance abroad?

This is a good question, and one you’ve no doubt asked yourself if you’re a freelance professional. After all, one of the big attractions of freelancing is the freedom to decide your own schedule, as well as where and when you work.

George Schmidt, UK/Europe CEO at Tide, describes freelancing as the “natural next step for many people that have worked in an industry for an extended period of time,” noting “the flexibility to fit it in around your life”.

When it comes to freelancing abroad, however, the reality isn’t quite as simple as you might think, or hope! For example, if you’re considered a UK tax resident, you most likely need to pay tax on all your income – even if some of it comes from a foreign client.
 

Living and working in a different country

What if you’re also based overseas, living and working in a different country? Well, this is where things get really complicated, as things like tax residency and double taxation agreements come into play.

These sort of arrangements basically ensure you don’t pay tax on the same income twice, but you’ll normally need to check for any agreements in place between the countries in question.

The good thing is you don’t have to go it alone. A qualified accountant can walk you through the whole process and make sure you’re operating in the most tax-efficient way possible.
 

Recording international income

Good record keeping will help you stay on track of what income was earned where. It can make a huge difference to your tax bill. The best way to keep good records is by using online bookkeeping software.
 

What freelance roles are on the up?

Currently, the fastest growing freelance profession is web analytics specialist, followed closely by content marketer.

As is evident from Tide’s findings, the fact that AI is being relied upon more and more doesn’t mean there aren’t still jobs available for freelancers in certain areas.

It’s simply about knowing where to look (and what to focus on). While there are many good arguments for specialising as a freelancer, meaning you home in on one specific niche, it also pays to stay more generalised, as this gives you access to a greater number of opportunities.

A more general freelancer is able to stay nimble and adapt to their changing environment, and right now there appears to be a growing demand in the digital space, with web analytics, SEO and the like all becoming increasingly important to different kinds of companies. It all depends on your needs and skills!

 
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