When working for yourself and by yourself as a freelance professional, it can be easy to overlook the importance of branding. Even though you aren’t part of a large firm with multiple employees, you still represent a business and a brand.
Author: Kara Copple
Kara Copple
An experienced business and finance writer, sometimes moonlighting as a fiction writer and blogger.
Difficult clients and tricky customers can be a right royal pain in the you-know-what but everyone has ‘em and in the world of business, they’re near on impossible to avoid.
You may drive a battered fifteen-year-old Fiesta that sounds like Ivor the Engine when you push it over 60mph, but you’re no different than a Formula One driver – at least when it comes to tax, fines and HMRC.
“I have no use for bodyguards,” said Elvis Presley, “but I have very specific use for two highly trained certified public accountants.”
To freelance, is to merge both professional and private life. This often leads to pure chaos as your workload builds up, clients contradict themselves and payments are either late… or none existent.
As a freelance writer (and freelancers on the whole) it’s not an understatement to claim we stand or fall by our collective time management skills.
