We all know freelance work can be unpredictable in nature (to say the least), so it’s fair to assume there’ll be times when there isn’t a whole lot of work to go around. Most notably during the summer months, when your clients are burning on a beach somewhere and you’re left waiting by the phone.
Fear not, though, as there are a number of things you can do to survive – and even thrive – during this so-called ‘summer slowdown’.
Run an expense forecast
Being financially prepared for an income drop is key.
Start by making a list of all the business and household expenses you will need to cover over the summer months. Your financial data from previous months and years can help, providing insights into your typical spending habits.
The next step is using this information to try and plan how you will pay your summer expenses if your income does slow down. It will also help you consider (or reconsider) any major purchases you might be planning.
Think about your summer schedule
If you know there’s a certain period (e.g. mid-August) that tends to be particularly slow for you in terms of work coming in, then why not align your own summer getaway with this?
You’ll get to enjoy some much-needed time off without worrying over an empty inbox. You also won’t technically be missing out on any income if you choose to go away during this time, as you don’t normally earn while on holiday.
Rest and relaxation are also vitally important, so there’s that, too.
Be clear about the time you’re taking off
Basically, just communicate your holiday plans consistently and often. If you don’t, you might receive work requests while you’re away, especially if you’re in a direct working relationship with a particular company.
Make sure to touch base upon your return, though, letting them know you’re back and available for new projects. (This also just gives you an excuse to reach out.)
Take the opportunity to market yourself
If, however, you’d rather keep working over the summer, you should start reaching out to your clients as early as possible and let them know about your continued availability. This will be very much appreciated by project managers in larger agencies, who will be glad to know they can reach out to you when many regular providers are out of the office.
You could also spend the time dedicated to building your online presence, in addition to generating leads. Now is the time to tinker and experiment with new services that complement your current ones. For example, if you’re a blog writer, you could consider offering a content calendar or SEO research.
There’s room for variability, too, as these new services can be add-ons or standalones; just play around and see what works.
They may bring in new clients (which is obviously the aim), but even if they fall short of that for whatever reason, they’ll still add value for existing ones and ultimately generate more revenue for your business.
So it’s kind of a no-brainer.
Consider seasonal work
While you may not have considered it, seasonal work can be a great option, affording you the opportunity to earn additional income during dry spells throughout the year – e.g. during summer.
The main selling point is that the work is on a temporary basis, meaning there’s no long-term commitment and you can try new jobs to see if you enjoy them without having to dive in headfirst.
It’s also a chance to upskill in something different and gain valuable experience which can be referenced on your CV.
Seasonal employment also allows you to fill in any unemployment or missing income gaps you might have. This might be particularly useful if you’re worried about gaps in your National Insurance record affecting your entitlement to the State Pension in the future.
More broadly, though, you can forge connections within a new company – or even a new industry – and these can lead to future recommendations or job tips. (If you’re asked to do freelance work for an employer, just make sure you don’t fall inside IR35.)
Of course, there’s always the possibility of you being offered a full-time position after your seasonal contract ends.
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