Running a freelance business is no easy feat, and doing it solo can often feel ten times harder. If you’re running your business solo, you need tools which:

  • Save you time.
  • Are easy to learn and use.
  • Make running your business simpler.

We’ve put together some of the best free tools out there to help you manage your business in all areas.

Finance tools to help you run your business

Managing your finances is one of the most important skills you’ll learn as a solopreneur. It doesn’t come naturally to many of us, but these tools should help.

Pandle Cloud Accounting

Pandle’s clean and simple interface makes it ideal for bookkeeping novices and experienced business owners alike. It takes the complexities out of bookkeeping while offering all the features you need from modern bookkeeping software.

Money Dashboard

For an overview of all your different bank accounts, Money Dashboard is an easy way to see all your accounts in one place. It’s great for tracking your spending and setting budgets across business and personal accounts.

Website management tools

If you have your own website or are planning to set one up, don’t overlook these tools.


WordPress is one of the most popular ways to build a website. It’s fairly simple to use and if you get stuck, there’s an endless amount of support out there. You can either set up a free website with, or you can self-host and buy your own domain with

Google Keyword Planner

To ensure your website is found by the right people, you need to think about SEO and keywords. A simple way to find good keywords is Google’s Keyword Planner. Simply type in some keyword ideas and you’ll see how often people search for them.

Content tools

As the saying goes, content is king. If you have your own website, content is one of the most important things to concentrate on. It’s what turns interested parties into paying customers.


To ensure your content is correct and reads well, Grammarly can be a big help. It checks your spelling and grammar and is a great tool for catching mistakes such as double spaces or tricky spellings.


Hemingway is another great content tool that checks if your writing is easy for most people to read. This is done using reading levels and is very important for people browsing your site.

Design tools

If you want to make a DIY logo or blog graphics, pairing these tools is a simple way to try your hand at graphic design.


Canva is great for creating blog graphics, social media graphics, header images or logos. It’s packed full of templates and designs or you can create your own from scratch.


If you can’t take your own photos all day, Pixabay is a great way to get hold of some free stock images. There’s a wide range of free photos on there you can download for your website or social media.

Social media tools

An important part of modern marketing is being on social media. Rather than spending all day on Twitter, these two tools are great for scheduling content.


Buffer is a popular, easy-to-use social media scheduling too. You can link up to three accounts on the free plan including Instagram and Pinterest.


Hootsuite is a similar tool which lets you set up three accounts on the free plan. It does, however, let you schedule 30 posts at one time, compared to Buffer’s 10.

Project management tools for freelancers

To keep track of all your clients and customers, a good project management tool is a must.


Asana is an advanced project management tool which allows you to work independently or with a team. You can create calendars, tasks, assign work to yourself and track progress. This is a great way to keep track of all your different clients and tasks in one place.


For a simpler task management tool, Trello uses a virtual card system. You can create cards with tasks, reminders and due dates to keep track of various projects.

Email marketing resources and platforms

As part of your marketing push or signup process, a good email marketing tool is crucial.


One of the most popular email marketing tools is MailChimp. Use it to set up email campaigns, schedule automated emails and even segment your email list into different groups. This ensures your emails are only sent to relevant recipients, giving your campaign a better chance of success.


MailerLite is another simple email marketing platform that’s worth checking out. It uses a simple drag-and-drop editor so you can build pretty professional-looking emails in minutes.

Which tool is right for you?

These types of tools are important for most businesses, big or small. The ones suggested above all have free versions but there is also a premium plan for each of them as well. Check which features are available on the free plan to ensure they meet all your needs.


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2 years ago

Useful apps, thank you! I’d add TMetric to the list. It’s a time tracking app that would help keep time under control and ensure accurate billing and invoicing.