The definition of a trend is ‘a general direction in which something is developing or changing’. Understanding the changes and directions happening in your industry and amongst your target audience can be incredibly valuable when creating a solid marketing strategy. Read More

Once upon a time, our devices and phones served just a handful of purposes. These days, they’re more like an extension of ourselves. Read More

When you’ve poured your time, skills and funds into creating something as a freelancer, releasing it into the world can be a bit scary. Especially if you’re worried other people might claim it as their own. This is where Intellectual Property (IP) protection comes in. Read More

Being a self-employed freelancer usually means you’re wearing so many hats that it can be easy to skip something. Forgetting to share a social media post or pushing back a self-imposed deadline might seem harmless, but there are other more critical things that shouldn’t be overlooked. Read More

As a freelancer, your time is your own. This is great when it comes to setting your own schedule and managing your own time. You don’t need to worry about things like core working hours or set office hours, but it also means you don’t get paid for a contracted number of hours like an employee does. Read More

Blogging is dead, right? Wrong. Blogging is very much alive and well, and can actually be a vital part of your digital marketing strategy when done right. Your customers are still searching for information and a blog is a great way to ensure you’re there to save the day with answers. You reading this blog post is the perfect example. Read More

Outreach sounds scary, we get it. Especially when outreach is so often associated with old-fashioned methods like cold calling or door-knocking that make you wonder if you’ll need a rejection therapist on speed dial to execute. Read More